Meet Rachel
Hello, I'm Rachel
I'm Rachel Emmerson, a Norfolk-born florist with a lifelong love of flowers. It all began with my grandmother and mum, who shared their passion for floral design with me.
After more than eight years in professional floristry and time spent learning alongside wonderfully talented florists, I turned that love into Norfolk Flower Boutique.
My designs are inspired by everything I love about Norfolk — the countryside, coastline and changing seasons. I use locally grown flowers whenever possible, creating natural, relaxed arrangements with timeless country elegance.
Away from the studio, I love woodland walks and exploring the Norfolk coastline with my husband and children.
On The Road
A familiar sight across the county
The black and cream van travels to country shows, wedding fairs, barns, churches and coastal venues across Norfolk, bringing every arrangement safely to where it belongs.
If you spot the van at an event, come and say hello — there are usually buckets of seasonal stems to browse and plenty of flower chat.
Sustainability
Locally Grown. Naturally Beautiful.
Supporting Norfolk growers, working with the seasons, composting my green waste and finishing my gifts in recyclable, eco-conscious packaging wherever I can.
